Property photography checklist for an honest online listing

Plan the photographs around the actual offer

Make a short shot list before taking pictures. For a home or apartment, show the approach, main living space, bedrooms, kitchen, bathrooms and relevant outdoor areas. If you offer one unit, photograph that unit. Shared amenities should be identified as shared, and nearby attractions should not be presented as part of the property.

For a plot, show the approach, the land from more than one position, visible terrain and any relevant access feature. A single scenic photograph rarely explains the parcel. Include enough context for a reader to relate the scene to the map, while keeping claims about ownership and permitted use separate from what the photograph visibly shows.

Make the photographs easy to interpret

Use enough light to show the space, keep the camera level and check focus before leaving each room. Photograph from a position that explains the layout instead of making the room look larger than it is. Capture both the feature a reader may like and the practical detail they need to evaluate it.

Review the images at the size someone will see on a phone. A dark interior or an extreme wide-angle distortion can hide useful information. If you improve exposure, preserve the actual condition and features. Do not add rooms, remove permanent defects or use generated images as if they were current photographs of the advertised property.

Remove private information from the frame

Look for identity documents, letters, screens, personal photographs, vehicle plates and security details before uploading. Take a new photograph with those items out of view where possible. If somebody appears in an image, obtain appropriate permission or choose a photograph without them.

Use only photographs you took or have permission to publish. Do not copy another owner’s images or a development’s promotional rendering and imply it shows this unit. If an image is a plan or illustration, identify it as such in the description so readers understand its relationship to the offer.

Connect images to the listing details

Use the description to explain anything photographs cannot settle: whether furniture is included, which outdoor space belongs to the offer, when the photographs were taken and whether an amenity is shared. If the listing is occupied or undergoing work, explain the current situation instead of letting old images imply a different condition.

The MarkMyProperty listing flow supports up to 20 photographs. Property detail pages show these uploads; discovery cards use map visuals to help visitors locate the property. Check the actual property page after publishing so you can see how the photographs and written details work together.

Refresh photographs when the offer changes

Replace outdated photographs when major work, furnishings or included areas change. Keep a private note of when you photographed the property so you can answer a visitor accurately. If the listing is still current but images are old, say so rather than suggesting they were taken recently.

A useful gallery should reduce uncertainty, not create a staged impression that the viewing cannot match. Readers still need to inspect the property and verify important claims independently. Photographs communicate appearance; they do not prove ownership, structural condition or legal boundaries.

• Approach and entrance
• Principal rooms or multiple views of the plot
• Relevant facilities and outdoor spaces
• Honest condition and current contents
• No exposed documents or private contact details
• Images you have permission to publish